BRAND VOICE GUIDE
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Brand: [Company Name]
Version: 1.0   Date: [DATE]

WHO WE ARE
------------------------------
Mission: [One sentence]
Values: [Value 1] | [Value 2] | [Value 3]

OUR VOICE IN 3 WORDS
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1. [e.g. Bold] - [What this means in practice]
2. [e.g. Clear] - [What this means in practice]
3. [e.g. Human] - [What this means in practice]

TONE BY CHANNEL
------------------------------
Channel    | Tone              | Example
-----------|-------------------|---------
Website    | [e.g. Confident]  | [Example]
Email      | [e.g. Friendly]   | [Example]
Social     | [e.g. Playful]    | [Example]
Support    | [e.g. Empathetic] | [Example]

WE SAY / WE DO NOT SAY
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We say:           We do NOT say:
[Word/phrase]  vs [Avoid this]
[Word/phrase]  vs [Avoid this]

GRAMMAR & STYLE RULES
------------------------------
- [Rule 1: e.g. Use contractions]
- [Rule 2: e.g. Avoid jargon]
- [Rule 3: e.g. Oxford comma: yes]
- [Rule 4: e.g. Sentence case headings]

EXAMPLES
------------------------------
Error (bad):  [Example]
Error (good): [Example]
CTA (bad):    [Example]
CTA (good):   [Example]