MARKETING CAMPAIGN BRIEF
==============================
Campaign Name: [NAME]
Period: [START] to [END]
Created by: [NAME]   Date: [DATE]

OBJECTIVE
------------------------------
[One clear, measurable goal]

TARGET AUDIENCE
------------------------------
Primary: [Job title / demographic / behaviour]
Pain points: [What they struggle with]
Channels: [Where they spend time]

MESSAGING
------------------------------
Core message: [One sentence]
Tone: [e.g. Confident, friendly, urgent]
Key proof points:
- [Proof 1]
- [Proof 2]

CHANNELS & TACTICS
------------------------------
Channel    | Tactic            | Budget | Owner
-----------|-------------------|--------|------
[Channel]  | [Specific tactic] | $0.00  | [Name]
[Channel]  | [Specific tactic] | $0.00  | [Name]

TOTAL BUDGET: $[TOTAL]

SUCCESS METRICS
------------------------------
Primary KPI: [Metric] - Target: [X]
Secondary KPIs:
- [Metric]: [Target]
- [Metric]: [Target]

TIMELINE
------------------------------
[Date]: [Milestone]
[Date]: Campaign ends