BRAND VOICE GUIDE
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Brand: [Company Name]
Version: 1.0   Date: [DATE]

WHO WE ARE
------------------------------
Mission: [One sentence]
Values: [Value 1] | [Value 2] | [Value 3]

OUR VOICE IN 3 WORDS
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1. [e.g. Bold] - [What this means in practice]
2. [e.g. Clear] - [What this means in practice]
3. [e.g. Human] - [What this means in practice]

TONE BY CHANNEL
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Channel      | Tone              | Example
-------------|-------------------|---------
Website      | [e.g. Confident]  | [Example phrase]
Email        | [e.g. Friendly]   | [Example phrase]
Social       | [e.g. Playful]    | [Example phrase]
Support      | [e.g. Empathetic] | [Example phrase]

WE SAY / WE DO NOT SAY
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We say:              We do NOT say:
[Word/phrase]     vs [Avoid this]
[Word/phrase]     vs [Avoid this]
[Word/phrase]     vs [Avoid this]

GRAMMAR & STYLE RULES
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- [Rule 1: e.g. Use contractions (we are = we are OK)]
- [Rule 2: e.g. Avoid jargon and buzzwords]
- [Rule 3: e.g. Oxford comma: yes]
- [Rule 4: e.g. Sentence case for headings]

EXAMPLES
------------------------------
Error message (bad):  [Example]
Error message (good): [Example]

CTA (bad):  [Example]
CTA (good): [Example]