MARKETING CAMPAIGN BRIEF
==============================
Campaign Name: [NAME]
Created by: [NAME]   Date: [DATE]
Campaign Period: [START] to [END]

OVERVIEW
------------------------------
Background: [Why are we running this campaign?]
Objective: [One clear, measurable goal]

TARGET AUDIENCE
------------------------------
Primary: [Job title / demographic / behaviour]
Secondary: [Broader audience]
Pain points: [What keeps them up at night]
Where they spend time: [Channels / communities]

MESSAGING
------------------------------
Core message: [One sentence - what we want them to believe]
Tone: [e.g. Confident, friendly, urgent]
Key proof points:
- [Proof 1]
- [Proof 2]

CHANNELS & TACTICS
------------------------------
Channel      | Tactic              | Budget  | Owner
-------------|---------------------|---------|------
[Channel]    | [Specific tactic]   | $0.00   | [Name]
[Channel]    | [Specific tactic]   | $0.00   | [Name]

BUDGET: $[TOTAL]

SUCCESS METRICS (KPIs)
------------------------------
Primary KPI: [Metric] - Target: [X]
Secondary KPIs:
- [Metric]: [Target]
- [Metric]: [Target]

TIMELINE
------------------------------
[Date]: [Milestone]
[Date]: [Milestone]
[Date]: Campaign ends